The Rally Fighter from automotive start-up Local Motors is a burly, menacing vehicle no major manufacturer would ever include in its standard lineup. With its 33-inch tires, 20 inches of suspension travel and rugged inner skeleton, the street-legal desert racer is too niche for mass production. But Local Motors knows that this beast is exactly what a small subset of buyers wants. How? Those buyers designed it.
[These are the opening lines from a short feature I wrote for Popular Science on a cool new car company called Local Motors. The basic idea is that they're going to let customers assemble cars themselves. Read the rest of the article here.]